Structure

Fellowship, pillars, and debate.

Live debate that is open to everyone, led by a selective Fellowship.

How We Work

We bring designers together through open live debate and a selective Fellowship. Principal Design Fellows lead the pillars and host the debates, and Design Fellows contribute across them. Below, three disciplines describe what we study, and three methods describe how we learn.

Live Debate

What it is

A live debate is a structured, real-time exchange of ideas among designers around a defined question, subject, or proposition. It is free, online, and open to everyone.

How it works

  • Principal Design Fellows select topics and lead debates within their pillars
  • Each hosts a one-hour online debate every three to four months
  • Times are shown in US Eastern, Seoul, and London. The Join link opens one hour before
  • Participation depends on the debate format
Upcoming Live Debates
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Fellowship

Leadership carries responsibility. Fellowship carries participation. Neither limits intellectual contribution.

Fellowship is a selective appointment based on professional merit, intellectual contribution, and commitment to advancing design. It is not required to take part in debates or any public activity.

Principal Design Fellows

Distinguished voices shaping the collective's pillars.

They lead a pillar, set debate topics, and host debates.

Design Fellows

Designers advancing design practice together.

They take part across all pillars: questioning assumptions, sharing experience, and turning ideas into practice.

Fellows receive an email notice of every upcoming debate. For now, Principal Design Fellows lead the debates. As the fellowship grows, Design Fellows will be able to reach out to pillar leaders to propose one.

Where Fellows have worked

A-Z

  • AKQA
  • Apple
  • Atlassian
  • Autodesk
  • Blizzard
  • Coca-Cola
  • Deloitte
  • Hallmark
  • Meta
  • Nickelodeon
  • Pixar
  • PlayStation
  • Riot Games
  • Samsung
  • SAP
  • Wieden+Kennedy
  • Wilson
  • and more

Individual professional experience of Fellows. Not an endorsement, sponsorship, or affiliation.

Pillars

Areas of inquiry, each led by a Principal Design Fellow.

A-Z

•
Brand Experience, Customer Experience, and Pure Experience
H.K.
•
Generative UI/UX
D.D.
•
Human-Centered and Brand-Oriented Design
G.L.
•
Intent Architecture and Decision Engineering
J.L.
•
Linguistic Typography and Visual Communication Literacy
P.W., H.K.
•
Physical Communication Systems
F.H.
•
Sociocultural Zeitgeist and Ethos
H.K.
•
Spatial, Environmental, and Architectural Structures
B.S.
Become a Fellow

Fellows are appointed on four criteria: professional merit, intellectual contribution, commitment to advancing design, and willingness to contribute to the collective. Becoming a Design Fellow is not required to take part in public activities.

Interested in being a Fellow? Take part in the debates and the Discourse, then write to us at intentcollectivedesign@gmail.com.

Intellectual Foundation

Three disciplines describe what we study together.

Strategy ⌗

Intellectually sophisticated and critically reasoned.

  • Sociocultural intent
  • Critical inquiry
  • Human strategy

Literacy

Structurally informed and communicatively fluent.

  • Linguistic typography
  • Aesthetic taste
  • Systemic scalability

Synthesis +

Critically discerning and integratively resolved.

  • Design critique
  • Design judgment
  • Design communication
Methodology

Three methods describe how we learn: by questioning, by debating, and by making.

Discourse ∴

Learning through questioning and exchanging ideas.

Intellectually open and collectively generative.

Debate ⇄

Learning through challenging and examining perspectives.

Critically challenging and constructively progressive.

Praxis ⌘

Learning through making and doing.

Aesthetically authentic and experientially impactful.