Structure
Fellowships and pillars
How the collective organizes its people, and the seven pillars each fellow's work sits under
Fellowships
Master Design Fellows
Lead pillars / initiate projects
Principal Design Fellows
Professional associates
Design Fellows
Junior members
Pillars
A
Design discourse and socio-cultural ethos
H.K.
B
Linguistic typography systems
P.W., H.K.
C
Visual communication systems
T.F, P.W.
D
Physical communication systems
F.H
E
Brand experience systems
S.G., H.K
F
Human-centered experience systems
G.L.
G
Pragmatics and professional practice
D.D., M.P., K.H. Y.L., X.F.
Method
Strategy
Intellectually sophisticated and
critically reasoned
Process
Systematically structured and
methodologically persistent
Execution
Aesthetically authentic and
experientially impactful